![]() After they have sold their first consignment they are allowed to pick up their next lot. The process begins with the recruitment of a core group of sales persons-room-distributors, who have to be introduced to the company by a sponsor.Įach of these distributors picks up products worth a certain sum, say Rs 1,000 at a time, and sells them directly to the consumers. We have seen the process to an extent in the Amway exhibit. MLM utilises a multi-tiered, non-employee sales persons-cum- distributors to sell the products. Modi Group also sells its range of household and personal care products through a large MLM network. Only a few firms, who do not mind experimenting in reaching out to the consumers, practice it.Īvon, Amway, Oriflame, ModiCare: Avon, Amway, Orif1ame International are among the largest MLM outfits in the world. Multi-level Marketing (MLM) Multi-level Marketing (MLM) is a modified version of direct selling. So is Tupperware, which is in the business of plastics food containers Medicare has been using the method for quite some time now for selling its homecare and personal care products, treat them as one and the same. It is, however, safer and more logical to treat them as one and the same.ĭirect Selling Catches up in India: In recent years, direct selling has been catching up in India rapidly: Avon, Amway, Oriflame are all now present in India. The latter method is referred to as party selling or one- to-many direct selling. Second, while home selling is always one-to-one, direct selling can at times be to a group. While home selling invariably takes place at customer’s home, direct selling can take place either at the customer’s home or her work place. On the contrary we can think of one or two more meaningful distinctions between the two. There does not seem to be any logic in this approach. Some experts make out a minor distinction between the two, by referring to direct selling by employee-salespersons as home selling, and direct selling by independent salespersons-cum- distributors as direct selling. Both of them are person-to-person selling and both take place away from and without the help of any retail store. Before marketing channels came into being, the producer was selling his product to the user directly: However, direct selling in the context of modern mass marketing of branded products needs to be explained specifically:ĭirect selling and home selling are almost synonymous: Let us first clarify the terminology: The two terms direct selling and home selling, which have emerged concurrently, denote the same thing. ![]() Of course, it is the most ancient method of marketing known to man. ![]() Direct selling/home selling, also known as door-to-door selling is one of the major non-store retailing methods.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |